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Behind the Pricing
The many considerations that influence pricing
Wie Fotografie beeinflusst Konversionen & Verkäufe
We intuitively know high-quality photography is good for business, we are customers ourselves, and all around us we are exposed to advertisement & product photography. We have all spent time zooming in on the sneakers looking for the image that grabbed us, or scrolling through multiple angles of handbags online or flipping through a printed brochure. To appreciate the impact that imagery has on customers, here are some figures:
¾ der Online-Käufer (75%!) treffen eine Kaufentscheidung aufgrund des Produktbildes.
There is a 40% higher probability that your content will be shared on social media if it contains imagery.
22% of returns are made because the real product looked different from the online image.
Just those few stats allow a businessperson to appreciate the scale of impact that professional product photography can contribute to the bottom line of an online store. Online or print, it is important when advertising to give the best, as shown by Coca-Cola, and other big name brands that invest in excellent marketing.
Number of Objects:
single vs group product image
When a series of cosmetic products or accessories need to be placed in one image, group product photography is required. Group shots normally have their price list and the price increases with the number of products to be set-up in the shot. The more products in the same shot, the more expensive the image will be. This is of course because a photographer and or assistant has more work to do, meaning more time will be needed to unpack, dust, position, style, and retouch each of the products in the photo.
single vs group product image
When a series of cosmetic products or accessories need to be placed in one image, group product photography is required. Group shots normally have their price list and the price increases with the number of products to be set-up in the shot. The more products in the same shot, the more expensive the image will be. This is of course because a photographer and or assistant has more work to do, meaning more time will be needed to unpack, dust, position, style, and retouch each of the products in the photo.
Product Category
Specific product categories require more know-how, human power, or equipment to be shot professionally, and therefore extra charges are added. Electronic equipment, larger machines, or bulky vehicles, such as bicycles, may have a surcharge due to the extra resources involved in the photoshoot.<
Ebenso wird ein höherer Preis für mehrschichtige Schmuckfotografie anfallen, da es mehr Arbeitszeit bis zum fertigen Foto benötigt, im Gegensatz zu einem flachen Foto mit einem einzelnen Gegenstand, das weniger Zeit benötigt. In der Kategorie der Taschen erfordern einige Modelle mehr Zeit, Aufwand und Erfahrung, um den Gegenstand bestmöglich zu porträtieren. Dies kann durch Reflexionen und Metalle bedingt sein, die schwieriger zu retuschieren sind und mehr Zeit bis zur Fertigstellung benötigen; Rucksäcke und Seesäcke zum Beispiel erhalten einen Aufpreis pro Bild für Füllung und Styling.
Specific product categories require more know-how, human power, or equipment to be shot professionally, and therefore extra charges are added. Electronic equipment, larger machines, or bulky vehicles, such as bicycles, may have a surcharge due to the extra resources involved in the photoshoot.<
Ebenso wird ein höherer Preis für mehrschichtige Schmuckfotografie anfallen, da es mehr Arbeitszeit bis zum fertigen Foto benötigt, im Gegensatz zu einem flachen Foto mit einem einzelnen Gegenstand, das weniger Zeit benötigt. In der Kategorie der Taschen erfordern einige Modelle mehr Zeit, Aufwand und Erfahrung, um den Gegenstand bestmöglich zu porträtieren. Dies kann durch Reflexionen und Metalle bedingt sein, die schwieriger zu retuschieren sind und mehr Zeit bis zur Fertigstellung benötigen; Rucksäcke und Seesäcke zum Beispiel erhalten einen Aufpreis pro Bild für Füllung und Styling.
Nachbearbeitung & Retusche
The post processing of product images is necessary in all categories of product photography. Even new products received, when photographed with a macro-lens to bring out its details, also brings out imperfections and scuffs unseen to the human eye. Some items will require more retouching than others due to materials and reflections.
Speaking of set-up, when styling a backpack with the straps floating to show its form, the removal of the mono-filament used to suspend the bag has to be done as well as the removal of creases created in the fabric due to the photography technique. With jewelry or glass, retouching is necessary to clean and polish any imperfections that maybe present.
The post processing of product images is necessary in all categories of product photography. Even new products received, when photographed with a macro-lens to bring out its details, also brings out imperfections and scuffs unseen to the human eye. Some items will require more retouching than others due to materials and reflections.
Speaking of set-up, when styling a backpack with the straps floating to show its form, the removal of the mono-filament used to suspend the bag has to be done as well as the removal of creases created in the fabric due to the photography technique. With jewelry or glass, retouching is necessary to clean and polish any imperfections that maybe present.
Background & Photo Set Arrangements
Es gibt Produkte, die sich am besten isoliert auf Weiß präsentieren lassen, und es gibt Produkte, die einen Hintergrund oder ein ganzes Set benötigen, um richtig aufgebaut, ausgestellt und fotografiert zu werden. Möbel, Küchengeräte und Wellness-Produkte, um nur einige zu nennen, sehen in ihrer jeweiligen natürlichen Umgebung besser aus.
Die zusätzlichen Hintergründe, Requisiten und die ganze Arbeit, die damit verbunden ist, alles zu reinigen, zu polieren, auszustellen und aufzubauen, kostet extra. Wie bei einem Spa-Produkt verkauft das Unternehmen nicht nur ein Körper Öl oder eine Spa-Behandlung, sondern auch Ruhe, Entspannung und die Wichtigkeit Ihres Körpers und von Ihnen selbst. Es lohnt sich also, eine solche Option in Betracht zu ziehen, wenn Ihr Produkt dies erfordert.
Es gibt Produkte, die sich am besten isoliert auf Weiß präsentieren lassen, und es gibt Produkte, die einen Hintergrund oder ein ganzes Set benötigen, um richtig aufgebaut, ausgestellt und fotografiert zu werden. Möbel, Küchengeräte und Wellness-Produkte, um nur einige zu nennen, sehen in ihrer jeweiligen natürlichen Umgebung besser aus.
Die zusätzlichen Hintergründe, Requisiten und die ganze Arbeit, die damit verbunden ist, alles zu reinigen, zu polieren, auszustellen und aufzubauen, kostet extra. Wie bei einem Spa-Produkt verkauft das Unternehmen nicht nur ein Körper Öl oder eine Spa-Behandlung, sondern auch Ruhe, Entspannung und die Wichtigkeit Ihres Körpers und von Ihnen selbst. Es lohnt sich also, eine solche Option in Betracht zu ziehen, wenn Ihr Produkt dies erfordert.
Styling of the Product
Some orders are done in accordance with the brand look of a client, company’s values, and target audience which require lots of styling. In such cases an outsourced designer or stylist can be invited to assist with the photoshoot which naturally brings the rate of the photoshoot up. The cost for food photography can get very costly as a cook, a food-stylist, and one to two assistants may be required as you have very little time to get the shot before the food starts to look unappetizing.
Some orders are done in accordance with the brand look of a client, company’s values, and target audience which require lots of styling. In such cases an outsourced designer or stylist can be invited to assist with the photoshoot which naturally brings the rate of the photoshoot up. The cost for food photography can get very costly as a cook, a food-stylist, and one to two assistants may be required as you have very little time to get the shot before the food starts to look unappetizing.
Extra Retouching
If the images require extensive retouching, this service will usually be charged extra. The extra retouching is a reason why most Ghost Mannequin photography will be significantly higher priced. In this technique a retoucher has to Photoshop the back and front of the image together after removing the ghost mannequin from the image. With jewelry, the blemishes, scuffs, and imperfections need to be finely removed with reflections also being adjusted and worked. Often a cut-out path is created to colour the jewelry to a specific pantone colour for a series or set of jewelry being photographed.
If the images require extensive retouching, this service will usually be charged extra. The extra retouching is a reason why most Ghost Mannequin photography will be significantly higher priced. In this technique a retoucher has to Photoshop the back and front of the image together after removing the ghost mannequin from the image. With jewelry, the blemishes, scuffs, and imperfections need to be finely removed with reflections also being adjusted and worked. Often a cut-out path is created to colour the jewelry to a specific pantone colour for a series or set of jewelry being photographed.
Detail or Close-up
Close up images are another favorite in product photography. The beautiful composition of patterns in a fabric or the texture from a product’s surface that can be brought out in detail with the proper lens allowing for endless compositional possibilities. The ability to show exact fit and precision thus demonstrating quality of product in some markets is a must.
Close up images are another favorite in product photography. The beautiful composition of patterns in a fabric or the texture from a product’s surface that can be brought out in detail with the proper lens allowing for endless compositional possibilities. The ability to show exact fit and precision thus demonstrating quality of product in some markets is a must.
Focus Stacking
Focus Stacking incurs more cost as it requires more time. When shooting with a macro (close-up) lens, the depth of field is often shallow due the close proximity of the subject to the lens, and so only a small point along the products surface is focused & sharp. Therefore, a series of 12-36 images of the product are taken, each shot focused at a different length along the product. The images are then compiled in a program and worked so that the product in the finished image is focused throughout.
Focus Stacking incurs more cost as it requires more time. When shooting with a macro (close-up) lens, the depth of field is often shallow due the close proximity of the subject to the lens, and so only a small point along the products surface is focused & sharp. Therefore, a series of 12-36 images of the product are taken, each shot focused at a different length along the product. The images are then compiled in a program and worked so that the product in the finished image is focused throughout.
Lifestyle Photography
Lifestyle photography is one of the more expensive types of photography as it usually requires models, makeup artists, stylists, lighting assistants as well as lots of planning, rental fees, props, location charges, transportation arrangements, and more.
Lifestyle-Fotografie ist ein mächtiges Werkzeug, da sie das Zielpublikum direkt anspricht. Sie vermittelt dem Betrachter eine Art von Lifestyle, Mode, Fashion, das Gefühl, dabei zu sein, sich damit zu identifizieren. Das alles erfordert viel Zeit und Menschen aus allen Bereichen der Werbeindustrie. Das ist auch der Grund, warum es auch eine der teuersten Arten der Fotografie ist. Ein eintägiges Outdoor-Fotoshooting mit einem Model kann bis zu 5000,- Euro kosten. In der Regel sind in diesem Preis die Nachbearbeitungen nicht enthalten.
Lifestyle photography is one of the more expensive types of photography as it usually requires models, makeup artists, stylists, lighting assistants as well as lots of planning, rental fees, props, location charges, transportation arrangements, and more.
Lifestyle-Fotografie ist ein mächtiges Werkzeug, da sie das Zielpublikum direkt anspricht. Sie vermittelt dem Betrachter eine Art von Lifestyle, Mode, Fashion, das Gefühl, dabei zu sein, sich damit zu identifizieren. Das alles erfordert viel Zeit und Menschen aus allen Bereichen der Werbeindustrie. Das ist auch der Grund, warum es auch eine der teuersten Arten der Fotografie ist. Ein eintägiges Outdoor-Fotoshooting mit einem Model kann bis zu 5000,- Euro kosten. In der Regel sind in diesem Preis die Nachbearbeitungen nicht enthalten.
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