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Types of product photography
The Work
the Different Types of Product Photography
The Work
Why is great photography so important for your business and your product? Well,
90% of online shoppers say photo quality is the most important factor in an online sale. 78% of online shoppers want photos that bring products to life. 21.8% of the world's population shops online, or 1.66 billion people. That's a huge market and good photography is what will catch the eye of your markets.
At Bartolo Photography our work is your business, your product. We photograph to bring out the products uniqueness, it character, using its line with light and shadow to bring people to your product. In this way we give a face and a voice to your product, bringing out its attraction while summoning desire for it.
Moodshot
Since people buy based on emotion, creating a mood around your product is a powerful way to emotionally capture your customer and get them excited about your product. A mood shot essentially refers to the lighting of an image that creates a feeling/mood to be associated with the product.E-Commerce
Product photography for e-commerce is one of the most important elements of your online business. In short, product photos are the only connection your potential customers have to what they're getting, and without them, conversion would be nearly impossible. Optimizing product photos across all platforms and channels plays a huge role in your sales success and branding.Advertising & Fashion Photography
Advertising photography captures a mood, emotion or feeling that a product can evoke and is about appealing to the instincts of the customer. Photography is shot to make a product sexy, beautiful or trendy and tell a compelling story with stylized settings and lighting, with the effect of encouraging purchase.Packshot Essential
A pack shot is a still or moving image of a product, usually including its packaging and labeling, used to represent the product's reputation in advertising or other media. It is an important sales incentive, with the goal of triggering recognition of the product in the store, on the shelf.Packshot Premium
is Premium because it involves photographing more complicated surfaces that are reflective, transparent, and/or shiny, such as jewelry, wine bottles, because setting up and photographing them requires more time and precision to make the product's surfaces look fantastic.Packshot Group
is basically Packshot Essential & Premium, but photographing more than a single product item, usually used for a family of products that are purchased or used together.
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